Open Doors Day of the Federal Government 2003-2006

Client:
Government Press Agency / Johanssen + Kretschmer Strategic Communication

Task:
To coordinate the joint public appearance of the ministries and the chancellory for the Open Doors Day.

Solution:
Development of a consistent promotional line / umbrella campaign for the joint communication of all ministries and the chancellory as well as for the joint products and public appearance. Products: programme, promotional activities, bus branding, booths, exhibitions etc.

Result:
The public begin to perceive the different elements of government as homogeneous and more unified which results in a more cohesive whole. The visitor numbers at Open Doors Days continue to rise from year to year, due to the development of new target groups.